Consumer confidence in product authenticity is critical for securing and maintaining trust in a brand. Counterfeit and gray market products entering the supply chain is a growing challenge and the need for secure, reliable, and seamless product authentication is higher than ever. In a recent Retail Systems Research report, over 98% of those surveyed replied that brand protection/anti-counterfeiting are either very important or somewhat important.
In this whitepaper, learn more about protecting your brand and how RAIN RFID is transforming product authentication. In this whitepaper, topics include:
• Considerations when implementing a product authentication solution
• Advantages of using RAIN RFID for item tracking
• Comparison of product authentication methods
• Impinj AuthenticityTM for product authentication
Download your complimentary copy of “Combat Counterfeits with Secure, Scalable RAIN RFID Product Authentication.”