Consumer confidence in product authenticity is critical for securing and maintaining trust in a brand. Counterfeit and gray market products entering the supply chain is a growing challenge and the need for secure, reliable, and seamless product authentication is higher than ever. In a recent Retail Systems Research report, over 98% of those surveyed replied that brand protection/anti-counterfeiting are either very important or somewhat important.

In this whitepaper, learn more about protecting your brand and how RAIN RFID is transforming product authentication. In this whitepaper, topics include:

Considerations when implementing a product authentication solution
Advantages of using RAIN RFID for item tracking
Comparison of product authentication methods
Impinj AuthenticityTM for product authentication

Download your complimentary copy of “Combat Counterfeits with Secure, Scalable RAIN RFID Product Authentication.”

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